Smartphones forecast to drive £3.5bn in Christmas sales
By Sarah Shearman, marketingmagazine.co.uk, Monday, 26 November 2012 01:13PM
Smartphones will generate £3.5bn-worth of sales this Christmas, according to a forecast from business consultancy firm Deloitte.
Deloitte predicts that consumers will use their devices to research products, compare prices, make shopping lists and share items with friends on social networks.
Purchases completed on mobile phones are predicted to double or possibly triple compared with last year, according to Deloitte. This works out at 10% of all in-store sales being influenced by smartphone devices.
The firm estimates that £330m of sales will be made through smartphones, while sales of £500m will be made through tablets.
Deloitte also forecasts another strong year for online retail, with sales increasing this Christmas by 17% and total UK retail sales edging up by 1%.
Colin Jeffrey, head of multichannel retail at Deloitte, said: "It is also going to be a click-and-collect Christmas, with those retailers who have invested in this service in line to do well, as these customers spend more and collections drive footfall in to stores.
"Retailers without flexible collection options and mobile services are failing to meet basic customer expectations and will suffer as a result."Follow @shearmans
This article was first published on marketingmagazine.co.uk
- Digital Ad Operations Manager Ultimate Asset £35000 - £45000 per annum + Amazing Benefits, London
- Copywriter AF Selection £25,000 , West Midlands
- Account Manager Brand Recruitment competitive plus car allowance and great benefits, Northampton
- Marketing Manager - Brentwood - £40K = £45k Adam Recruitment £30000 - £40000 per annum, Brentwood
- Senior Account Manager Red Sofa London £34000 - £38000 per annum, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- OMD lands Liberty Global pan-Euro media
- Haig Club launches David Beckham ad
- Blinkbox readies campaign to promote its cinema links