Smartphones forecast to drive £3.5bn in Christmas sales
Smartphones will generate £3.5bn-worth of sales this Christmas, according to a forecast from business consultancy firm Deloitte.
Deloitte predicts that consumers will use their devices to research products, compare prices, make shopping lists and share items with friends on social networks.
Purchases completed on mobile phones are predicted to double or possibly triple compared with last year, according to Deloitte. This works out at 10% of all in-store sales being influenced by smartphone devices.
The firm estimates that £330m of sales will be made through smartphones, while sales of £500m will be made through tablets.
Deloitte also forecasts another strong year for online retail, with sales increasing this Christmas by 17% and total UK retail sales edging up by 1%.
Colin Jeffrey, head of multichannel retail at Deloitte, said: "It is also going to be a click-and-collect Christmas, with those retailers who have invested in this service in line to do well, as these customers spend more and collections drive footfall in to stores.
"Retailers without flexible collection options and mobile services are failing to meet basic customer expectations and will suffer as a result."Follow @shearmans
This article was first published on marketingmagazine.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Digital Content Specialist Harvey Nash £30000 - £35000 per annum + Package, Lichfield
- Brand Guardian/Artwork Manager Network Career Consultants £26000 - £28000 per annum, London
- Marketing Executive - 6 month contract Brand Recruitment £25000 per annum + plus benefits , Colchester
- Digital Project Manager PFJ £40000 - £50000 per annum, London
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart
- Metro launches content agency