Agency: Grey London
By Sara Kimberley, campaignlive.co.uk, Monday, 26 November 2012 03:15PM
The footage includes an interview with John Lewis' marketing director Craig Inglis who explains the creative message for the campaign this year was about going the extra mile. Adam & Eve/DDB's executive creative director, Ben Priest also says two inanamate objects like snowmen are bound to capture people's imagination.
The ad launched on 9th November.Follow @SaraKimberley
This article was first published on campaignlive.co.uk