McDonald's kicks off Christmas ad campaign

By Ben Bold, campaignlive.co.uk, Tuesday, 27 November 2012 08:00AM

McDonald's is promoting the launch of its festive menu in the build-up to Christmas with a TV campaign starring a postman braving the elements, who rewards himself at the end of the day with a McDonald's Winter Warmer burger.

McDonald's: rolls out its festive menu campaign on TV

McDonald's: rolls out its festive menu campaign on TV

The TV ad, which was created by Leo Burnett and breaks this evening (27 November), is supported by outdoor ads that build on the theme of the TV ads, by celebrating the menu through an array of colourful stamps.

The outdoor ads were created by Alison Steven and Liam Bushby, with food photography by Jason Lowe. The stamp elements of the ads were designed by Aesthetic Apparatus.

McDonald’s festive menu will go on sale in McDonald’s from 28 November until 1 January 2013. The menu includes the Winter Warmer burger, Chicken Celebration burger, Cheese Melt Dippers, Orange Flavour Chocolate Pie and Quality Street Fudge McFlurry.


This article was first published on campaignlive.co.uk

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