John Lewis seeks new social-media approach
John Lewis is aiming to build on the popularity of its brand by making social media a 'more integrated' part of the business.
The retailer has previously handled all social-media activity in-house, but has now appointed Tribal DDB to work on social-media projects.
John Lewis marketing director Craig Inglis told Marketing earlier this year that 'entering into social media never replaced having a big idea [and] the heart of our success is having big ideas that can bring the proposition to life'.
The brand is currently running a Twitter campaign using #snowmanjourney to track an experiential campaign photographing the snowman 'star' of its Christmas campaign in towns across the country.
The brand has 39,000 Twitter followers and more than 550,000 'likes' on Facebook.
Separately, John Lewis Partnership has appointed Lloyds Banking Group executive Paul de Laat to the new role of customer insight director. He will work across both the John Lewis and Waitrose brands.
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Head of Marketing Operation Better Placed Recruitment £10000 - £90000 per annum + Bonus + Car + Benefits , Newcastle upon Tyne
- Recruitment Consultant - Design Tomorrow Recruitment £35K per annum OTE, London (Central), London (Greater)
- The rear of the Apple Watch is more interesting than the face
- Channel 4 to drop 4oD for digital service All 4
- Guardian launches three-tier membership scheme
- FT to reveal first design overhaul in seven years
- David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
- Sky boosts Sky AdSmart's targeting capabilities for advertisers