John Lewis seeks new social-media approach
John Lewis is aiming to build on the popularity of its brand by making social media a 'more integrated' part of the business.
The retailer has previously handled all social-media activity in-house, but has now appointed Tribal DDB to work on social-media projects.
John Lewis marketing director Craig Inglis told Marketing earlier this year that 'entering into social media never replaced having a big idea [and] the heart of our success is having big ideas that can bring the proposition to life'.
The brand is currently running a Twitter campaign using #snowmanjourney to track an experiential campaign photographing the snowman 'star' of its Christmas campaign in towns across the country.
The brand has 39,000 Twitter followers and more than 550,000 'likes' on Facebook.
Separately, John Lewis Partnership has appointed Lloyds Banking Group executive Paul de Laat to the new role of customer insight director. He will work across both the John Lewis and Waitrose brands.
This article was first published on marketingmagazine.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Search Manager - London - up to £45K+attractive benefits Salt £40000 - £45000 per annum + bonus, London
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- The role of private equity in adland
- Game Of Thrones actress stars in online Karen Millen campaign
- Aga targets city homes with cooker campaign
- Uncle Ben's launches YouTube cooking show