Molson Coors UK marketing boss set for exit
Molson Coors' managing director of brands, Chris McDonough, is leaving the brewer at the end of the year following a restructure of the business across Europe.
It is combining its existing divisions in the UK and Ireland with nine Central European countries from the New Year. With headquarters in Prague, Molson Coors Europe will be run by Mark Hunter, chief executive of its Central European operations and a former marketer.
The top UK marketing role will be taken by director of customer marketing Andy Cray, who becomes director of brands.
McDonough joined Molson Coors in 2010 from Muller Dairies. He previously worked at Bacardi Martini and Mars Petcare in Germany.
During his time at the brewer, McDonough changed the positioning of its flagship brand Carling to highlight that the lager is 'brilliantly British'.
However, in a move that indicates the strategy may shift again, earlier this year McDonough called a review of the Carling brand's advertising.
VCCP, the incumbent on the account, is pitching against fellow roster agency Beattie McGuinness Bungay, Creature London and McCann London.
This article was first published on marketingmagazine.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Business Development Manager Major Players £50000 - £65000 per annum + excellent benefits and commission, London (Central), London (Greater)
- Digital Account Executive/Manager SAVVY Media Ltd £25-38k, London (Greater)
- Group Head- Ad Tech, Programmatic Ultimate Asset £75000 - £85000 per annum + UNBEATABLE COMMISSION & benefits, South East England / London (Central), London (Greater)
- Copywriter - Digital Agency Digital Gurus £23000 - £25000 Per Annum £23-25k, plus bens, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ...
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film