Samsung targets creative technologists in latest campaign
Samsung is targeting creative technologists with a video campaign that shows a hack of its Galaxy Note II smartphone device create bubble patterns in a water tank.
The video, created by Jam, features creative technologist Daniel Kupfer. He programmes 400 fish tank pumps, enabling them to be controlled wirelessly from a Note II to create images.
The video will be seeded across social media channels today, and spread through blogger outreach. The creative director behind the campaign was Wayne Deakin and creative Drew Wolf.
The video was produced by Grama Film and media was handled by Starcom.
The campaign is part of Samsung’s overarching strategy for the device around the creative possibilities it offers.
It ran a similar social video campaign for its Note handset in July, with a series of ‘Breakfree’ videos, featuring musician Mike Skinner, and guerrilla knitting artist Olek.Follow @shearmans
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Director Educational Enterprise Harvey Nash Competitive + attractive benefits, Birmingham
- Brand Manager - Country - Online Gaming Blue Skies Marketing Recruitment £60000 - £70000 per annum, South West London
- Creative Artworker Night Shift Creative Recruitment £30000 - £40000 per annum + pro rata, Uxbridge
- Account Manager - ATL Production - Central London - £30k Source £27000 - £30000 per annum + great prospects, London