Westfield sets first Christmas TV ad to Rod Stewart track
Westfield has created its first ever Christmas advert, which features Rod Stewart's cover of 'Santa Claus is Coming to Town' on its soundtrack.
The campaign for the two London-based Westfield shopping centres introduces the ‘We Are Christmas’ strapline. It follows on from the 'We Are Fashion' spot Westfield ran for its Autumn campaign.
Independent agency Yellowdoor, which is owned by TV personality Mary Portas, created the campaign, which will run for five weeks across television, digital, outdoor and print in London.
The creative has been designed to push the idea that there is "something for everyone" at Westfield this Christmas by drawing attention to the two malls' Santa’s Grottos, indoor and outdoor ice rinks and late night shopping.
Peter Cross, managing partner at Yellowdoor, said: "We needed to produce the stylish, fashionable content expected of the brand with the Westfield Christmas campaign.
"It was important for the campaign to appeal to a broad audience with both the print and television campaign which we achieved by dialling up and down the fashionability dependent on the offer."
Television activity is running during prime time slots on ITV, Channel 4 and Channel 5 for the next three weeks, while digital activity will take place on YouTube, 4oD and Sky websites.
This article was first published on campaignlive.co.uk
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Agency Candidates Required Michael Page Digital GBP25000 - GBP50000 per annum, Guildford
- SEO Manager Michael Page Digital GBP30000 - GBP40000 per annum, Manchester
- SEO Manager Michael Page Digital GBP30000 - GBP50000 per annum, Manchester
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
- Marks & Spencer loses AdWords battle to Interflora
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.