Campaign Work, Thursday, 29 November 2012 08:00AM
Western Union is marking its sponsorship of the Uefa Europa League and the Pass initiative with a new poster campaign. For every pass made in the tournament, Western Union will donate a day of education to underprivileged children. The work, created by 180 Amsterdam, combines the logos of the football clubs that have qualified for the knockout round of the Europa League. It was written by Bryan Stewart and art directed by Ed Ryder and Tim Howman.
This article was first published on Campaign Work
It takes a lot of trial and error to understand what really makes your fans tick and what resonates within the community. That clever photo of something you think is absolutely hilarious could actually lose you a few fans and no matter how interesting a fact is, it’s never interesting enough to warrant a three paragraph explanation on one Facebook post…