JWT scoops £20m InterContinental

By Jeremy Lee, campaignlive.co.uk, Thursday, 29 November 2012 08:00AM

JWT London has won the £20 million pan-European advertising account for InterContinental Hotels Group.

JWT London: picks up InterContinental account

JWT London: picks up InterContinental account

The agency pitched for the business against its sister WPP shops Ogilvy & Mather and Grey London after the holding company scooped the global ad account from McCann Erickson in June.

The WPP agencies Mindshare and OgilvyOne already handle IHG’s global media and CRM respectively.

Mike Greenup, IHG’s vice-president, marketing, Europe, said: "We’re very pleased that, in JWT, we have found a great partner to help us build our brands in Europe."

Joseph Petyan, the executive partner at JWT, added: "InterContinental Hotels has ambitious growth plans in Europe. We are delighted to be their creative partner and hugely excited by the challenge ahead."

IHG is the largest hotel chain in the world with brands including Holiday Inn, InterContinental, Express by Holiday Inn and Crown Plaza.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs