Kayak kicks off £24m media review in European markets
By Katherine Levy, campaignlive.co.uk, Thursday, 29 November 2012 08:00AM
Kayak, the online travel search engine, is reviewing its £24 million media planning and buying business across Western Europe.
The review includes the UK, as well as France, Italy and Spain.
Kayak is running the review out of the UK through the consultant Simon Foster. Its marketing department is based in the US.
The brand was established in 2004 by the co-founders of the travel search sites Expedia, Travelocity and Orbitz in order to "take a different approach". The site allows users to book flights, hotels and holidays and hire cars by searching multiple travel sites.
Kayak’s media review follows the brand’s recent acquisition by the US company Priceline Group in a deal that values the business at $1.8 billion.
The brand has a free mobile app available on the iPhone, iPad and Android devices. It also has local Kayak sites in more than ten languages.
This week, an ad campaign for Kayak, created by the New York agency Barton F Graf 9000, was banned by the Advertising Standards Authority after it received 441 complaints.
The spot showed a surgeon conducting brain surgery while simultaneously booking a holiday through Kayak on a laptop.
The ASA ruled that the ad’s "treatment of a serious and delicate medical procedure could be seen as flippant".
This article was first published on campaignlive.co.uk
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Account Director - B2B and IT David Thatcher Recruitment £45-55k, West London, M40 Corridor
- Dealer consultant / regional marketing manager - automotive David Thatcher Recruitment c£35k + car, South Buckinghamshire
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Uncle Ben's launches YouTube cooking show