Publicis backs new full-service agency
By Ian Darby, campaignlive.co.uk, Thursday, 29 November 2012 08:00AM
Publicis Groupe is supporting the launch of a UK business called UPP Advertising that will look to bring together talent from within its UK agencies to provide a full-service offer for clients.
UPP’s co-founders are Peter Thomson, the former managing director of the Omnicom-owned agency M2M, and David Coates, a former chief executive of the creative shop Elmscott.
Publicis is not taking a stake in the venture but has provided office space, temporarily in Starcom MediaVest Group’s London office, and access to its creative, digital, direct and media agencies. It has the first option to invest in UPP.
The start-up plans to target clients that are not currently with Publicis agencies in a bid to put together a cross-discipline team of shops to service their needs.
UPP, which plans to expand its team on the back of new-business wins, will provide channel planning and work with strategy directors from Publicis agencies to help clients implement full-service campaigns. It launches with clients including Jazz FM and International Sports Events Consulting.
Thomson said: "UPP is about removing the huge duplication of effort that takes place across agencies and aligning agency efforts behind a common strategy."
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Marketing Manager Stopgap £35000 per annum, East Midlands
- Conference Marketing Manager Brand Recruitment £30000 - £40000 per annum + plus excellent benefits, Rickmansworth
- Mid Weight 3D Retail Designer Dynamic New Alliances £35000.00 - £45000.00 per annum, Windsor
- PR Manager - 9 month contract Brand Recruitment Excellent salary plus benefits , Dunstable
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Tait replaces Papworth as W&K's ECD
- M&S moves £60m media account to Mindshare
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'