Publicis backs new full-service agency
By Ian Darby, campaignlive.co.uk, Thursday, 29 November 2012 08:00AM
Publicis Groupe is supporting the launch of a UK business called UPP Advertising that will look to bring together talent from within its UK agencies to provide a full-service offer for clients.
Coates and Thomson: launch
UPP’s co-founders are Peter Thomson, the former managing director of the Omnicom-owned agency M2M, and David Coates, a former chief executive of the creative shop Elmscott.
Publicis is not taking a stake in the venture but has provided office space, temporarily in Starcom MediaVest Group’s London office, and access to its creative, digital, direct and media agencies. It has the first option to invest in UPP.
The start-up plans to target clients that are not currently with Publicis agencies in a bid to put together a cross-discipline team of shops to service their needs.
UPP, which plans to expand its team on the back of new-business wins, will provide channel planning and work with strategy directors from Publicis agencies to help clients implement full-service campaigns. It launches with clients including Jazz FM and International Sports Events Consulting.
Thomson said: "UPP is about removing the huge duplication of effort that takes place across agencies and aligning agency efforts behind a common strategy."
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior Designer Duke Circa £40k - £43k , London
- Graphic Designer CitNOW £25,000-£35 000pa, Wokingham, Berkshire
- Senior Account Director or Group Account Director, Social / Digital, £60k - £70k, Old Street Agency MODA consult up to £70k + excellent benefits, Central London, Old Street
Most viewed
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
- Marks & Spencer loses AdWords battle to Interflora
Most commented
-
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
