Publicis backs new full-service agency
By Ian Darby, campaignlive.co.uk, Thursday, 29 November 2012 08:00AM
Publicis Groupe is supporting the launch of a UK business called UPP Advertising that will look to bring together talent from within its UK agencies to provide a full-service offer for clients.
UPP’s co-founders are Peter Thomson, the former managing director of the Omnicom-owned agency M2M, and David Coates, a former chief executive of the creative shop Elmscott.
Publicis is not taking a stake in the venture but has provided office space, temporarily in Starcom MediaVest Group’s London office, and access to its creative, digital, direct and media agencies. It has the first option to invest in UPP.
The start-up plans to target clients that are not currently with Publicis agencies in a bid to put together a cross-discipline team of shops to service their needs.
UPP, which plans to expand its team on the back of new-business wins, will provide channel planning and work with strategy directors from Publicis agencies to help clients implement full-service campaigns. It launches with clients including Jazz FM and International Sports Events Consulting.
Thomson said: "UPP is about removing the huge duplication of effort that takes place across agencies and aligning agency efforts behind a common strategy."
This article was first published on campaignlive.co.uk
- Production Manager - Brand Experience - £upto£50K Stonor £Dependent on experience , London (Central), London (Greater)
- PPC Manager Major Players £28000 - £30000 per annum + benefits, London
- New Business Executive Dynamic New Alliances £19000.00 - £23000.00 per annum, City of London
- LEAD UI DESIGNER - MOBILE & WEB APPS - LONDON - £60-70K Salt £60000 - £70000 per annum, London
- Account Manager Purple Consultancy £28000 - £32000 per annum, London
- Land Rover to move global ad account into Spark44
- WPP's Martin Sorrell reconsiders strength of newspapers
- Group M retains £80m Lloyds media
- Twitter hunts for UK marketer as it targets £180m ad revenues
- Gogglebox stars encourage viewers to vote
- Dave Trott at Ad Week Europe: Ads have become overcomplicated