Drinkaware charity calls creative review
Drinkaware, the alcohol education organisation, is looking for an agency to handle its advertising business.
The charity has kicked off a review, which will be handled by ISBA’s intermediary arm, after deciding to split with the incumbent, OgilvyOne.
It is understood that the spilt could be a result of OgilvyOne’s appointment to the £50 million Department of Health account last month.
OgilvyOne has worked on the business since February 2011 after winning a pitch against VCCP and M&C Saatchi. It was appointed to the account for three years.
It will now stop working on the charity’s integrated advertising account from February, but will continue to work on its CRM strategy until June.
Neo@Ogilvy will continue to handle Drinkaware’s media planning and buying. The charity is also in discussion with Ogilvy & Mather’s behavioural economics unit, #OgilvyChange, about the possibility of providing ongoing consultancy support.
OgilvyOne’s recent work for Drinkaware included an interactive digital campaign that involved a teenager asking questions about alcohol.
Siobhan McCann, the head of campaigns and communications at Drinkaware, said: "We are hoping to find an agency that can fit our new support needs and help us deliver our very rewarding but challenging brief."
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Ad Ops Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Associate Director - PR Agency - Sports Salt £65000 - £80000 per annum + bens, London
- Brand Manager - FMCG Jarlett de Grouchy £40000 - £45000 per annum + Benefits, Surrey
- Design Manager Nu Creative Talent Negotiable, London
- KitKat's mocking Apple tweet outperforms Oreo's Superbowl
- Social Media Week: what social media has taught us
- TfL launches selfie campaign to encourage people to get home safely
- Argos releases alien swan song ad
- Branded Content sends messages ads cannot, Diageo boss says
- 13 ways to create a winning print ad