Coral attempts to stand out in football betting ad fray
By Daniel Farey-Jones, campaignlive.co.uk, Friday, 30 November 2012 01:00PM
Bookmaker Coral is to debut a TV ad featuring a football 'evolving' as it attempts to push its new mobile offering in the crowded sports betting market.
The ad is the first created by DLKW, which Coral appointed as its advertising agency in June.
It is intended to be different from other bookmakers’ creative ploys, for example Ladbrokes’ excitable Italian football commentator and Bet365’s Ray Winstone-fronted ads.
It begins with a 1930s football flying through the air. The football sheds its 1930s covering to reveal a 1950s style, then a 1970s and finally a modern-day look.
Matt Prevost, marketing director at Coral Interactive, said: "The ads convey the simple message that we’re evolving and in doing so we are raising our game."
The ad will debut on Sky Sports tomorrow (1 December) before the lunchtime West Ham vs Chelsea game.
Coral is the UK's third-largest retail bookmaker with a 20 per cent market share.
This article was first published on campaignlive.co.uk
- Senior Strategic Planner, Freelance, London Blue Skies Marketing Recruitment £350 - £400 per annum, London
- Account Executive fishtank £20000 - £23000 per annum, Reading
- Content Writer fishtank £40,000 Pro rata, Maidenhead
- Technology Delivery Lead, Agile, Fintech Mobile App, Digital,PM Salt £40000 - £50000 per annum + Bonus + Benefits , Chester
- Junior Account Director / Senior Account Manager Direct Recruitment £40k, London (Central), London (Greater)
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Dave Trott at Ad Week Europe: Ads have become overcomplicated