By Nick Batten, campaignlive.co.uk, Monday, 03 December 2012 11:22AM
MEC Manchester was already incumbent on the digital display and radio side of Webuyanycar.com's account and has now added the TV account to its roster.
The incumbent agency, All Response Media, declined to re-pitch for the business.
It is believed that webuyanycar.com’s advertising is handled by an agency called Driven and will be unaffected by the media review.
MEC declined to comment at the time of publication.Follow @nickbatten2
This article was first published on campaignlive.co.uk
Called TV ad targeting on Twitter, and developed followings its acquisition of social TV analytics firm Bluefin Labs, it is designed to help marketers extend and enhance their TV ad campaigns.