VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
MEC lands £5m Webuyanycar.com media account
By Nick Batten, campaignlive.co.uk, Monday, 03 December 2012 11:22AM
MEC Manchester has won the UK TV media planning and buying of the used car business, webuyanycar.com, estimated to be worth £5m, after a competitive pitch.
Webuyanycar: appoints MEC
MEC Manchester was already incumbent on the digital display and radio side of Webuyanycar.com's account and has now added the TV account to its roster.
The incumbent agency, All Response Media, declined to re-pitch for the business.
It is believed that webuyanycar.com’s advertising is handled by an agency called Driven and will be unaffected by the media review.
The win follows MEC Manchester’s recent win of the BBC’s media planning and buying account in June.
MEC declined to comment at the time of publication.
Follow @nickbatten2This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Account Manager - Experiential Stopgap £28000 - £33000 per annum + pro rata, London
- Senior Java and/or Groovy & Grails Developer Digital Gurus £50000 - £60000 per annum, London
- Web Designer/Developer JM Digital £20000 - £25000 per annum, London
- Account Manager Stopgap £28000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
