Daily Mail group launches fashion sharing website
The group behind the Daily Mail has launched a website and mobile app called Today I'm Wearing, which is aimed at trend-conscious women aged 18 to 35.
Today I’m Wearing encourages women to post pictures of themselves in their favourite outfits, share them with friends via social media and buy other users’ looks online.
They can upload pictures from mobile phones, tablets and PCs and tag information about each item of clothing, including where they bought it.
A&N Media, the parent company of the Daily Mail, has partnered with fashion search engine ShopStyle to allow visitors to buy items.
The site was developed by Ted Verity, the Daily Mail’s associate editor, and Karen Kemble-Diaz, chief operating officer of Wowcher, A&N Media’s deals website.
It will be promoted with an advertising campaign across women’s and fashion magazines and websites in the New Year.
Almost 3,000 users have already signed up, according to A&N Media.
This article was first published on mediaweek.co.uk
- Web Analyst Jet2.com Negotiable, Leeds
- Database Marketing Analyst Jet2.com Negotiable, Leeds
- Data Analyst and Campaign Executive Direct Recruitment £30,000-£40,000, London (Central), London (Greater)
- Global Insights Manager Ball & Hoolahan £70,000 + Car/Car Allowance, South East England
- Communications Manager Adam Recruitment £40000 - £50000 per annum, City of London
- Facebook creates first British TV campaign
- Campaign Viral Chart: Nasa sun explosion film enters the chart
- Gogglebox's Stephen and Chris launch EE TV
- Tiffany continues story of gay couple in TV ad
- Cannes Lions launches 'cheaper than redundancy' campaign
- Archant hires former ITV sales director as first chief commercial officer