Marmite unveils 'love or hate' bus shelter
Unilever brand Marmite has unveiled a digital interactive bus shelter that lets consumers take pictures of themselves to upload onto a screen on London's Oxford Street, as part of its Christmas lights campaign.
The bus shelter has been converted into a gold photobooth by digital agency Kinetic and its creative division Fuel, with addition support by Grand Visual, DDB and Clear Channel.
Consumers can take pictures of themselves showing either their love or hate of Marmite, with the choice to upload the images onto a digital screen that has been erected as part of the brand’s sponsorship of the Oxford Street Christmas lights.
The booth will be active for 12 days as part of the four-week Christmas activity, which features a series of Christmas characters, including elves and Father Christmas, revealing their love or hate of the brand.
Joanne Ó Riada, brand manager, Marmite, said: "Marmite’s sponsorship of the Oxford Street Christmas lights is a great way for us to reward our loyal fans for their support and the addition of the bus shelter is another way to reach fans and give them a moment of fame.
"The shelter will attract existing Marmite fans and consumers looking for something special to trial over the festive period."Follow @loullamae_es
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Head of Content Major Players £50000 - £60000 per annum + benefits, London
- Director of Marketing and Communications (maternity cover) Almeida Theatre circa £38,000 per annum dependent on experience, Islington, North London
- Digital Manager-Electronics, 6-12 Month Mat.Cover Blue Skies Marketing Recruitment £45000 - £50000 per annum, London
- Category Manager Veritas Partnership Ltd £40000 - £45000 Per Annum Car Allowance and Exceptional Bonus, Midlands
- Group M wins Vodafone's £600m media account
- Dare creates European Ryanair ads
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Tait replaces Papworth as W&K's ECD
- M&S moves £60m media account to Mindshare