Agency: Bartle Bogle Hegarty
By Staff, brandrepublic.com, Wednesday, 05 December 2012 12:01AM
The event is taking place at Bafta in London’s Piccadilly between 9am and 1pm on Wednesday (5 December) and will be streamed live here.
Les Binet, head of effectiveness, adam&eve DDB, and acclaimed marketing specialist, Peter Field, are unveiling the eagerly awaited update of their seminal 2007 effectiveness study, 'Marketing in the Era of Accountability'.
Binet and Field’s celebrated 'Marketing in the Era of Accountability' provided a meta-analysis of 880 IPA Effectiveness Awards entries from across 26 years was crammed full of wisdom and insight; it challenged and changed many commonly held beliefs in marketing.
Other speakers include Mike Colling, managing director at Mike Colling & Company; Craig Inglis, marketing director at John Lewis; Marie Oldham, chief strategy officer at MPG Media Contacts; and Neil Mortensen, research and planning director at Thinkbox.
Lindsey Clay, managing director of Thinkbox, introduces the morning.
Les Binet, head of effectiveness, adam&eve DDB, and Peter Field, marketing consultant, will give the keynote presentation unveiling the eagerly awaited update of their seminal 2007 IPA effectiveness study, 'Marketing in the Era of Accountability'.
…Les Binet; Peter Field; Marie Oldham, Chief Strategy Officer at MPG Media Contacts; and Neil Mortensen, Thinkbox’s research and planning director. They will discuss the research and its implications. Chaired by Tess Alps, Thinkbox’s executive chair.
Mike Colling, managing director at Mike Colling & Company, will examine the issues involved by looking at three different brand stories.
Craig Inglis, marketing director at John Lewis, will be sitting down with Lindsey Clay to discuss his experience of managing the long and short term challenges of advertising return.
This article was first published on brandrepublic.com
Agency: CHI & Partners