Clearcast turns down SodaStream ad appeal
By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Tuesday, 04 December 2012 12:34PM
SodaStream is considering legal action after Clearcast turned down the brand's appeal against its decision to block the broadcast of its new TV campaign, because it "denigrated" the bottled-drinks market.
Clearcast upheld its original ban, claiming the ad (above) "could be seen as telling people not to go to supermarkets and buy soft drinks, instead help to save the environment by buying a SodaStream".
Fiona Hope, SodaStream managing director, said she was "extremely concerned" about the final decision and claimed the brand was seeking legal advice following today’s news.
The ad, created by Alex Bogusky and Rob Schuham at Common Agency, featured batches of unidentified soft drinks in plastic bottles, spontaneously combusting every time someone pushed the top of their SodaStream machine.
It was pulled hours before it was due to air in the UK, despite already appearing on TV in the US and Australia as part of an £11m global campaign.
SodaStream then hit back with a new ad called "blacked-out bubbles" that showed a black screen, save for the words, "If you love the bubbles set them free," directing viewers to the original ad on YouTube. It has been viewed more than 1.2 million times on the site.
This article was first published on campaignlive.co.uk
- Group Account Director with Digital Creative Agency Gemini Search £70000 per annum + 10k bonus + benefits, City of London
- Account Executive Blue Skies Marketing Recruitment £18000 - £21000 per annum, South West London
- Senior Comms Planner - £30K - Sport's Broadcaster!! Ultimate Asset £26000 - £31000 per annum, London
- Account Director. Red Sofa London £48000 - £52000 per annum, London
- Marketing Executive - Association - Energy Regan & Dean Recruitment Limited £28000 per annum + BENEFITS, London
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- ASA bans 'strongly sexual' Giffgaff ad
- In pictures: Campaign Media Awards 2014
- Hammerson uses automated mechanical model to showcase Christmas gifts
- Freeview launches singing toys campaign