Clearcast turns down SodaStream ad appeal

By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Tuesday, 04 December 2012 12:34PM

SodaStream is considering legal action after Clearcast turned down the brand's appeal against its decision to block the broadcast of its new TV campaign, because it "denigrated" the bottled-drinks market.

Clearcast upheld its original ban, claiming the ad (above) "could be seen as telling people not to go to supermarkets and buy soft drinks, instead help to save the environment by buying a SodaStream".

Fiona Hope, SodaStream managing director, said she was "extremely concerned" about the final decision and claimed the brand was seeking legal advice following today’s news.

The ad, created by Alex Bogusky and Rob Schuham at Common Agency, featured batches of unidentified soft drinks in plastic bottles, spontaneously combusting every time someone pushed the top of their SodaStream machine.

It was pulled hours before it was due to air in the UK, despite already appearing on TV in the US and Australia as part of an £11m global campaign.

SodaStream then hit back with a new ad called "blacked-out bubbles" that showed a black screen, save for the words, "If you love the bubbles set them free," directing viewers to the original ad on YouTube. It has been viewed more than 1.2 million times on the site.

 

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • SEO Account Manager Dot-Gap £35k, London (Central), London (Greater)