FHM sparks Twitter outrage for 'normalising' violence against women
By Nicola Kemp, marketingmagazine.co.uk, Tuesday, 04 December 2012 03:20PM
Bauer Media's flagship men's magazine FHM has sparked a wave of protest on Twitter after running a feature referring to a woman as a "girlfriend/mother/victim", prompting accusations of "normalising" violence against women.
The magazine's "What not to wear" feature (below) has received over 500 complaints in several languages via the Everyday Sexism website, while the FHM Twitter feed @FHM is yet to respond to the series of complaints from furious readers.
One tweeter @jenny_Brammall wrote: "That’s disgusting – I fail to see how such an implication of violence is funny".
While another, @lalalonghurst, wrote ‘Can’t believe I even have to say rape/murder isn’t banter, it should be obvious.’ Another twitter user argued that FHM ‘believes women only fit into 3 categories: Girlfriend, Mother or Rape Victim’.
EverdaySexism, an organisation which catalogues instances of sexism experienced by women on a day to day basis, has encouraged its users to tweet @FHM in protest.
A Bauer Media spokeswoman said: "FHM apologises unreservedly if the comment that appears in this month’s issue has been misinterpreted and has caused offence. We would like to make it clear that FHM does not condone and will never make light of violence against women."
Laura Bates, the founder of the Everyday Sexism Project, says that there is absolutely no defence for any publication to be normalising and making acceptable the notion of men making ‘victims’ of women.
‘Of course some will dismiss this as a meaningless quip, but the inclusion of such a joke within mainstream culture in this way has a very insidious and damaging effect’, she said adding that casual references like these treat gender based violence as little more than a joke or banter.
This article was first published on marketingmagazine.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Senior Account Manager - Branding up to £39k Network Career Consultants £30000 - £39000 per annum, London (Central), London (Greater)
- Project Manager Emma & Rachael & You £40,000, London (Central), London (Greater)
- Senior Press Officer Ball & Hoolahan £32,000 per annum, London (Greater) / London (Central), London (Greater)
- Head Of Strategy & Consumer Insight Ball & Hoolahan £75,000 + Car/Car Allowance, South West England
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film