Lida appoints Golley Slater's Hancock as strategy chief
Lida, the M&C Saatchi Group agency, has boosted its management team with the appointment of Mark Hancock as the head of strategy.
Hancock joins from Golley Slater, where he was the strategy director. At Lida, he will report to the chairman and chief strategy officer, Matthew Heath, and will oversee the planning department and strategic capabilities. He will work closely with clients such as O2, Virgin Holidays, Boots and Ikea.
During his time at Golley Slater, Hancock was responsible for the group’s strategic direction across a variety of sectors including automotive, pharmaceuticals, entertainment and FMCG. He was also behind the agency’s implementation of a new brand platform for Clarityn hay-fever products.
Hancock has also worked at Agency.com as the executive strategy director and at Proximity as the worldwide strategy director.
Heath, who was promoted to chairman after the departure of the chief executive, Mel Cruickshank, said: "Mark is a stellar strategic marketing professional with vast experience in building business value both on- and offline.
"He understands intuitively our 70/20/10 approach and the great work it helps to produce. His extensive insight and knowledge will keep Lida at the forefront of the industry and deliver the superior strategic counsel our clients have come to expect."
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Assistant Brand Manager Ball & Hoolahan £26,000 per annum, London (Central), London (Greater)
- Community Manager | £26-30K, depending on experience. Dynamic New Alliances Up to 30K + Benefits, Central London
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review