HTC appoints OMG to handle £100m international media
HTC is understood to have appointed Omnicom Media Group to its £100 million global media planning and buying business after a pitch.
It is likely that HTC will work with more than one of OMG’s media networks in order to avoid conflict with the group’s other clients, which include Sony Mobile and Apple.
Publicis Groupe’s Zenith-Optimedia is the incumbent on HTC’s £10 million UK planning and buying business and also handles parts of Asia, including China. Deutsch Los Angeles is responsible for media in North America.
The bulk of HTC’s media spend is thought to be in Europe, North America and Asia-Pacific, and the biggest market in Asia is said to be China.
Mother was appointed as HTC’s global creative and strategic lead in October 2011. Its first work, called "soundwave", promoted the launch of HTC’s Sensation XL Android mobile phone.
In Europe, HTC also works with the digital shop Profero and the integrated agency Saatchi & Saatchi X.
In November 2012, Apple and HTC ended their battle in the ongoing patent war between handset manufacturers, and settled all global lawsuits about patent infringements with a ten-year licensing agreement.
ZenithOptimedia and OMG declined to comment. HTC did not respond to a request for comment.
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Senior Account Manager | 6 month contract Twist Recruitment £35000 - £43000 per annum, City of London
- Technical Project Manager Aspire £24000 - £26000 per annum + benefits, London
- Senior Account Director | 6 month contract Twist Recruitment £50000.00 - £58000.00 per annum, City of London
- What the end of Page 3 means for advertising
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood