RKCR/Y&R picks up Vodafone digital
By Anne Cassidy, campaignlive.co.uk, Thursday, 06 December 2012 08:00AM
Vodafone has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its digital advertising account, estimated to be worth £10 million, after a pitch.
Vodafone: hires Rainey Kelly Campbell Roalfe Y/R
RKCR/Y&R, the incumbent on the brand’s creative account, will handle the business alongside its sister WPP digital marketing agency, VML, with which it partnered for the pitch.
The agencies won the business after competing head-to-head against TMW, in a pitch process handled by AAR.
Vodafone previously had a large roster of agencies including Agency Republic, Dare, Joshua G2 and SapientNitro. These were knocked out of the pitch in October.
The company’s marketing chief, Danielle Crook, who called the review in August, departed in October during the pitch process. At the time of calling the review, Vodafone said it was rejigging its UK digital agencies across direct, brand and production to achieve greater consistency.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Senior Account Director Purple Consultancy £55000 - £65000 per annum, London
- Senior Account Manager Purple Consultancy £34000 - £40000 per annum, London
- Senior Account Manager Purple Consultancy £38000 - £45000 per annum, London
- Forward Thinking Senior Digital Project/ Account Manager Purple Consultancy £38000 - £45000 per annum, London
- Account Director Purple Consultancy £45000 - £52000 per annum, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
