Dyson kicks off £130m media contest
By Katherine Levy, campaignlive.co.uk, Thursday, 06 December 2012 08:00AM
Dyson, the brand best known for its vacuum cleaners, is reviewing its estimated £130 million global media planning and buying account.
The incumbent on the £12 million UK business is PHD, while Mindshare looks after the bulk of its markets in mainland Europe. UM handles the media planning and buying for North America.
Sarah Stevens, the senior category specialist at Dyson, is handling the review. It is being led out of Dyson’s UK headquarters in Wiltshire. Chemistry meetings are being held next week.
Agency sources said that Dyson is exploring the benefits of consolidating into a global network. Dyson is active in 40 countries around the world.
PHD was appointed to the UK account in 2010 after a pitch process. In the same year, Dyson launched a review of its pan-European business, which was retained by Mindshare. Both reviews were handled by AAR.
Dyson has handled its creative in-house following its split from VCCP in 2007.
In March, Dyson failed to convince the Advertising Standards Authority to ban a TV spot for the vacuum cleaner brand Vax after questioning the substance of its "outstanding suction power" claims. The ASA ruled that it was not misleading.
This article was first published on campaignlive.co.uk
- Creative Artworker Creative Recruitment £25000 - £30000 per annum, London
- Account Manager/Director, full time (would consider 4 days per week) Wonderberry UK Ltd Dependent on experience, Farringdon
- Online Visual Merchandising Manager Luxury Fashion brand Creative Recruitment £30000 - £35000 per annum, London
- Graphic Designer - Fashion - £30k 24 Seven Inc Up to £30k, City of London
- Digital Account Manager (ASAP) Zebra People £30000 - £40000 per annum, City of London
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014
- Evian tops YouTube 2013 ad leaderboard
- Watch: The Economist's interactive Nelson Mandela film