CHI launches global network with Bates

By Anne Cassidy, campaignlive.co.uk, Thursday, 06 December 2012 08:00AM

CHI & Partners has expanded its global network to Asia by forming a joint venture with its sister WPP network Bates Asia.

CHI: launch global network

CHI: launch global network

The 50/50 joint venture will add 14 Asian offices to CHI & Partners’ global presence, which comprises its London and New York operations.

In Asia, the network will be known as Bates CHI & Partners. In New York and London, it will continue to be CHI & Partners.

The network will be run by the CHI & Partners co-founder Johnny Hornby, in the role of global executive chairman. It is billed as a "new model network with deep roots in Asia and world-class creative credentials".

David Mayo, who left WPP’s Ogilvy & Mather Asean a month ago to run Bates, takes on the role of chief executive of Bates CHI & Partners in Asia. Mark Sinnock, the planning director at O&M Asia Pacific, joins as its chief strategy officer.

Hornby said: "This new model network will be a nimbler, faster, more modern alternative to the big networks."

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs