NEWSPAPER ABCs: Express and Guardian outperform market as FT falls 4%

By Daniel Farey-Jones and Ben Hall, mediaweek.co.uk, Friday, 07 December 2012 04:07PM

The Mail, Express and Guardian fought against the ebbing newspaper market in November, but the Financial Times lost 3.9% of its circulation, according to the latest newspaper ABCs.

National newspapers: November circulation results are posted

National newspapers: November circulation results are posted

The Daily Express performed the best, mustering a 0.7% rise from October to 537,236 copies.

The Financial Times' stumble, from 293,326 copies in October to 281,882, means it has lost more than a tenth of its circulation during 2012 – although this is not far out of line from the overall daily market's 8.6% year-on-year fall.

In the context of the figures a Financial Times spokesperson claimed the FT has in the past year had more subscribers and readers than ever in its 124-year history and that its total paid-for print and digital circulation continues to grow and is now over 600,000 (citing Deloitte's Q3 2012 survey).

Elsewhere, the Independent, the loss-making daily which is looking for a minority investor, dropped to a new low of 79,071 copies, of which 18,410 are giveaways.

In the Sunday market, The Sunday Times dropped below 900,000 copies for the first time, falling 1% month on month to 894,992.

The 50p Sun on Sunday continues its descent towards two million copies, dropping 1.4% to 2,009,282.

And another (mid) market leader, The Mail on Sunday, fell 1% to 1,732,385 copies.

However, the Sunday market's worst performer was the Daily Star Sunday, which lost 5.4% of its circulation to hit 368,268 copies after a 10p cover price rise in October.

The overall Sunday market is up 3.3% year on year to 8,674,323 copies, with help from the launch of the Sun on Sunday in February.

Full figures for November 2012 (Click interactive graphics below for full details)

AUTOFEED INTERACTIVE DATA

This article was first published on mediaweek.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Consultant Ball & Hoolahan £44,000 per annum, London (Central), London (Greater)
  • Brand Manager Ball & Hoolahan £40,000 per annum, London (Greater)
  • PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
  • Head of Ecommerce (8 month maternity contract) Fashion & Retail Personnel Consultancy £50000 - £60000 per annum + bonus and benefits, London
  • Events Manager Fashion & Retail Personnel Consultancy £40000 - £50000 per annum, London