Microsoft launches 'biggest ever' interactive digital outdoor campaign for Windows Phone
Microsoft has installed interactive digital outdoor sites in shopping malls around the UK, which allow people to design personalised start screens for Windows Phones.
The designs will be used as the creative for a wider ad campaign.
From today, people walking past the 24 interactive screens in shopping centres and cinemas across the country will be able to use Windows templates to design personalised start screens that feature their photographs and first names.
The personalised Windows start screens will then be used in a national digital outdoor campaign on screens in rail stations as well as big sites such as those at Birmingham New Street, Manchester Hacienda and Westfield London.
The two-week ad campaign has been planned and bought by UM London with its sister outdoor agency Rapport. New personalised creative designs will be distributed every 30 minutes.
Digital outdoor production company Grand Visual has produced the campaign and built the technology behind it and the user generated content is being distributed nationally with regional targeting through its OpenLoop platform.
Global Microsoft creative work by Wunderman was adapted by Beattie McGuiness Bungay for the digital outdoor campaign, which a spokeswoman for UM London said is the "biggest ever" interactive digital outdoor campaign in terms of scale and ambition.
Diane Perlman, marketing communications lead, Windows Phone UK, said: "This idea had the wow factor right from the start and I’m thrilled to see it coming to life in cinemas and shopping centres across the UK.
"With this innovation, we are enabling consumers to get involved in our campaign, become ‘famous’ and see first-hand how Windows Phone is unique to each one of us. The result is slick, easy to use and fun to interact with, just like Windows Phone."
Last month Microsoft kicked off its UK marketing activity for its new Windows 8 operating system by installing a giant slide in the Bluewater shopping centre in Kent in a bid to present Windows 8 as "fast and fun".
This article was first published on campaignlive.co.uk
- C4 in major 4oD ad deal with Microsoft Windows 8
- Microsoft hires Dennis creative director Duncan Stafford
- Xbox funds dance show on 4Music
- Microsoft teams up with O2 to showcase digital showroom
- Who will win the tablet ad wars this Christmas?
- Microsoft whips up 'Banksy-esque' Surface street art
- Microsoft aims to redefine the 'next wave' of digital advertising
- Microsoft creates giant slide to promote 'fast and fun' Windows 8
- Sky, Lloyds and Vodafone first UK advertisers on Windows 8
- Acer signs up Megan Fox in move to 'premium' positioning
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Qualitative AD - Digital/ Youth Brands Hasson Associates £40,000 - £50,000, London
- Consultancy Manager, Employee Engagement Hasson Associates £60,000 - £70,000, London
- Director of Research Services - FTC (up to 9 months) Hasson Associates Up to £90,000 pro rata, Central London
- PPC Senior Account Manager : Top 20 Digital Agency Dylan Up to £40000, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.