Sunday Times to stream live Lance Armstrong scoop outside paywall
News International is to live stream a discussion about Sunday Times writer David Walsh's battle to prove Lance Armstrong was a drug cheat outside of the Sunday Times paywall.
News International will screen the one-off event outside of the paywall, as News International uses the event as a marketing exercise to lure in new paid-for subscribers to the site.
Earlier this year News International took the paywall down during the Queens's Diamond Jubilee.
Walsh will discuss his 13-year fight to prove seven-time Tour de France winner Armstrong used drugs to win the cycling event during a live stream of a Times+ event hosted by The Sunday Times news review editor Alan Hunter.
The event is being live streamed after tickets for the live discussion, which is taking place at 7.45pm on Thursday (13 December), sold out.
Viewers watching the discussion at home will be able to ask Walsh a question via Twitter using the hasthtag #WalshLive.
Armstrong's fall from the grace this year has dominated sports headlines and resulted in Walsh being named British Journalist of the Year and Sports Journalist of the Year at the British Journalism Awards.Follow @mattchapmanuk
This article was first published on mediaweek.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Director of Marketing and Communications Habitat for Humanity GB Negotiable , Slough - SL1 2EA
- Brand Marketing Manager Blue Skies Marketing Recruitment £35000 - £40000 per annum, Hertfordshire
- senior / group account director > FMCG collectivo £50k - £60k + benefits, London
- Account Manager - 12 month maternity cover contract AF Selection £24,000 - £30,000, Nottingham
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity