VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 11 December 2012 11:38AM
Maurice Lévy: Publicis Groupe's chief executive
The video, which has a number of hidden extras that can be accessed by double-clicknig the pause button, follows 2010's effort promoting the Publicis Groupe Twitter feed.
This article was first published on campaignlive.co.uk
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.