Shelter launches online video about homeless children at Christmas
By Sarah Shearman, campaignlive.co.uk, Wednesday, 12 December 2012 03:11PM
Shelter, the housing and homelessness charity, has launched a digital campaign to raise awareness about the fact that there will be 75,000 children homeless in Britain on Christmas Day.
The charity has unveiled a video, created by Dare, which shows a mother and son who are forced to leave their home when the bailiffs come. The spot ends with the boy lying in a cold, dark room in temporary accommodation, to reinforce the point that homelessness does not mean people living on the streets.
The video, which breaks today, has been posted on YouTube, 4oD and ITV Player.
Campbell Robb, chief executive of Shelter, said: "It’s easy to think of homelessness as single people sleeping rough.
"What people don’t often consider is the rising numbers of families who, through no fault of their own, have lost their home and have no permanent roof over their heads. For people with children, ‘sofa surfing’ with friends and family often just isn’t a realistic option."
The film will be promoted on Twitter.
The creatives working on the campaign were Dipesh Mistry and Rob Graves-Morris. The production company was Mustard and the director was Ben Liam Jones.
This article was first published on campaignlive.co.uk
- Creative Director - Digital Network Career Consultants £80000 - £100000 per annum, City of London
- Account Manager AF Selection £25,000 - £30,000, Greater Manchester
- Communications Assistant AF Selection £16,000 - £20,000, Birmingham, West Midlands
- Digital Account Manager - Brand Accounts!! Ultimate Asset £30000 - £35000 per annum + Benefits + Great Agency Culture, City of London
- Brand Manager Ball & Hoolahan £38,000 + Car/Car Allowance, London (Greater), South East England
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Doctor Who online game gets kids coding
- Philips launches juicer video campaign with Louis Smith
- Currys PC World launches brand campaign ahead of Christmas
- Argos releases second ad in its latest strategy
- A JWT tribute to its Oxo mum: Lynda Bellingham