Saatchi & Saatchi's Unicef campaign reaches crescendo with human chain
By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Wednesday, 12 December 2012 12:49PM
Saatchi & Saatchi Zurich's campaign for Unicef, 'Stop violence against girls', has come to a crescendo with a human chain formed across two European cities.
The month-long campaign came to a close last weekend with a chain of people created across the cities of Zurich and Geneva, led by Anatole Taubman, the Swiss-born actor from 'Band of Brothers' and 'The Tudors'.
Members of the chain wore masks over their mouths to symbolise the sufferance of girls under violence.
A series of graphic images and films shot by photographer Marco Grob ran alongside the demonstration.
They featured real-life stories of girls from India, Pakistan, the Democratic Republic of the Congo, Nicaragua, Nigeria and the Ukraine, calling on people to donate with the line, "Give them back their own voice."
The campaign aims to raise awareness of the issues facing girls under constant threat of violence and to facilitate a discussion on the topic and improve the situation of girls globally.
A supporting campaign website provides information about educational programmes, emergency assistance, medical treatment and psychological support projects run by Unicef.
Elsbeth Muller, executive director, Unicef Switzerland, said: "The world owes girls a supportive environment and, most importantly, protection from harmful practices such as female genital mutilation, forced marriage and honour killing.
"The goal is to break through the wall of silence that often surrounds girls confronted with violence or discrimination. By calling problems by their name and talking about them, we help the concerning parties to defend themselves."
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Media Planner / Buyer - DRTV & Brand Response TV ADLIB £24k - £28k + Bonus, North Somerset
- Content Manager Mortimer Spinks £22000 - £29000 per annum + + Excellent Benefits , Rugby
- Senior Integrated Project Manager Premier Media £45000 - £65000 per annum + Benefits, London
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again
- Lidstone exits Havas amid restructure