VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Out and About 13 December
By Mark Banham, mediaweek.co.uk, Thursday, 13 December 2012 11:30AM
This week Out and About takes in the festivities at Starcom MediaVest, Carat, Mindshare and Maxus, goes skating with Clear Channel and goes Nuts at an awards party at Aura in London's Mayfair.
Steve Parker: forget the Vest, where did you get that jumper?
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This article was first published on mediaweek.co.uk
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
