IPC teams up with Microsoft for five-month ad blitz
By John Reynolds, mediaweek.co.uk, Thursday, 13 December 2012 11:33AM
Microsoft is linking up with IPC's Marie Claire title in a five-month cross-platform campaign to promote its Windows Phone 8 range.
This marks the latest advertising support by Microsoft behind the range of phones, following the TV ads, starring James Corden and Holly Willoughby, which ran in November.
The campaign, created in-house, will run across online, print, mobile and e-newsletters. It kicks off this month and will run until April next year. The size of the deal is unclear.
Universal McCann planned and bought the deal.
Print activity will include a series of advertorials, which will show Marie Claire editors "styling up" their Windows Phones to suit their passions.
The mobile element of the campaign allows consumers to transform their smartphone screen to that of a personalised Windows Phone.
Central to the online campaign will be activity running on www.marieclaire.co.uk, which will include its first page morph, in which IPC's creative unit worked with ClickTag.
Visitors to the fashion channel will see the homepage fold into the background, to be replaced by a Windows Phone ad.
The website will also run tailored ad units, which will feature Microsoft brand ambassador Holly Willoughby.Follow @johnreynolds10
This article was first published on mediaweek.co.uk
- Senior Account Manager / Junior Account Director createselect £35-43K pa, depending on experience., London (Central), London (Greater)
- Account Manager Purple Consultancy £25000 - £35000 per annum, London
- Junior Copywriter - Presentation/Decks Digital Gurus £22000 - £30000 Per Annum, London
- Senior Account Manager Purple Consultancy £34000 - £42000 per annum, London
- B2B Marketing Manager - Media Owner Silverdrum To £50,000 + benefits, London (Central), London (Greater)
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy