Agency: Wieden & Kennedy London
The digital campaign, created and planned by Samsung Mobile, Disneymedia+ and Starcom, will be promoted across Disney's online, mobile and social platforms, in the UK, France, Germany and Spain.
The campaign encourages people to look for Disney's new lead character, Ralph, in a digital game hosted on www.disney.co.uk/findralph. Consumers that complete the game have the opportunity to win the new Galaxy Note II.
Alex Baillie, director, International Media Sales, Disneymedia+ EMEA, said: "This is a multi-region integrated campaign which addresses a highly relevant audience though engaging and innovative content, which will further promote the Galaxy Note II and 'Wreck-It Ralph'.
"The campaign's creative allows fans to be part of the story by finding Ralph themselves."Follow @loullamae_es
This article was first published on marketingmagazine.co.uk
Agency: Bartle Bogle Hegarty