Disney and Samsung tie for Galaxy Note II launch

By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, Friday, 14 December 2012 12:05PM

Disney has partnered with Samsung for the launch of the tech giant's Galaxy Note II smartphone, which is being promoted alongside the new 'Wreck-it Ralph' film.

Samsung: smartphone manufacturer partners with Disney for Galaxy Note II launch

The digital campaign, created and planned by Samsung Mobile, Disneymedia+ and Starcom, will be promoted across Disney's online, mobile and social platforms, in the  UK, France, Germany and Spain.

The campaign encourages people to look for Disney's new lead character, Ralph, in a digital game hosted on www.disney.co.uk/findralph. Consumers that complete the game have the opportunity to win the new Galaxy Note II.

Alex Baillie, director, International Media Sales, Disneymedia+ EMEA, said: "This is a multi-region integrated campaign which addresses a highly relevant audience though engaging and innovative content, which will further promote the Galaxy Note II and 'Wreck-It Ralph'.

"The campaign's creative allows fans to be part of the story by finding Ralph themselves." 

This article was first published on marketingmagazine.co.uk