The ‘A note to Santa’ video aims to show-off the capabilities of the "premium suite upgrade" on the Samsung Galaxy Note 10.1, including its Easy Clip and Quick Command features.
Creative by Rebel from the digital campaign shows the girl creating a "magical letter" to Santa on the tablet with Santa later using the device to plan the route to the girl’s house.
The digital campaign is aimed at differentiating the Galaxy Note 10.1 from other tablets as a device that is optimised for creating as well as consuming content.
Creative ends with the strapline "the most magical creations begin with a Note".
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.