Unilever consolidates global Persil/Omo account into Lowe

By Campaign Staff, campaignlive.co.uk, Friday, 14 December 2012 11:11AM

Lowe has won the consolidated global advertising business for Unilever's Persil/OMO brand.

  • 01.MF-VirginMedia.jpg


  • 02.MandB-Turkish.jpg


  • 03.TD-Adidas.jpg


  • 04.DB-sainsburys.jpg


  • 05.AM-Adidas.jpg


  • 06.MF-Lucozade.jpg


  • 03.JE-Adidas.jpg


  • 03.LS-Adidas.jpg


  • 07-LHandJB-santander.jpg


  • 08.OP-BT.jpg


  • 09.NJ-Uniqlo.jpg


  • 10-LS-subway.jpg


  • 01.UB-VirginMedia.jpg



The Interpublic network has picked up the pan-European and Latin America accounts from Bartle Bogle Hegarty, which had worked on the business for seven years.

The European account will be led out of DLKW Lowe. UK spend on the Persil account is £6.5 million, according to Nielsen.

Lowe devised the "dirt is good" positioning for the Persil/OMO brand and previously held the business in 70 per cent of markets, including the US and inAsia.

A Unilever spokesman said: "As a result of increased globalisation of the brand and the need for consistency across all markets, Unilever's laundry business has decided to consolidate its advertising agencies for the Dirt is Good (OMO/Persil) brand into one agency, Lowe."

BBH will continue to be global lead agency on Unilever’s Surf laundry brands.

This article was first published on campaignlive.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
  • Executive Creative Director MCG Associates Tax Free Competitive Package, Dubai (Emirate) (AE)
  • Creative Team MCG Associates Attractive Tax Free Salary , United Arab Emirates
  • Senior Art Director MCG Associates Attractive Tax Free Salary , Europe / United Arab Emirates / United Kingdom / London (Greater) / London (Central), London (Gre...
  • Creative Director MCG Associates Attractive Tax Free Salary , Dubai based