Unilever consolidates global Persil/Omo account into Lowe
By Campaign Staff, campaignlive.co.uk, Friday, 14 December 2012 11:11AM
Lowe has won the consolidated global advertising business for Unilever's Persil/OMO brand.
The Interpublic network has picked up the pan-European and Latin America accounts from Bartle Bogle Hegarty, which had worked on the business for seven years.
The European account will be led out of DLKW Lowe. UK spend on the Persil account is £6.5 million, according to Nielsen.
Lowe devised the "dirt is good" positioning for the Persil/OMO brand and previously held the business in 70 per cent of markets, including the US and inAsia.
A Unilever spokesman said: "As a result of increased globalisation of the brand and the need for consistency across all markets, Unilever's laundry business has decided to consolidate its advertising agencies for the Dirt is Good (OMO/Persil) brand into one agency, Lowe."
BBH will continue to be global lead agency on Unilever’s Surf laundry brands.
This article was first published on campaignlive.co.uk
- International Account Director - Media Agency (Benelux & Scandinavia Regions) Silverdrum £45,000 + benefits, London (Central), London (Greater)
- Global Business Director Twist Recruitment £90000.00 - £100000 per annum, City of London
- Senior Digital Marketing Manager - £60K - Fashion - Buckinghams Salt £55000 - £65000 per annum, Buckinghamshire
- Italian Marketing Executive, Travel, Soho Blue Skies Marketing Recruitment £27000 - £30000 per annum, Benefits: +Bonus & Benefits, London
- Private Bank - Digital Marketing, eCRM Campaign & Marketing Operations Manager - Associate - London J.P.Morgan JPMorgan Chase & Co. offer an exceptional benefits program and highly competitive compensation., Knightsbridge
- Oreo eclipses The Sun in celestial stunt
- Katharine Viner becomes first female editor-in-chief of Guardian News & Media
- Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Comparethemarket.com offers two for one cinema tickets with Meerkat Movies
- Google's European leader says viewing habits are 'changing dramatically'