Apple smartphone lead threatened as Samsung doubles market share
Samsung is rapidly gaining ground on Apple's lead in the UK smartphone market after "tremendous growth" in the past year, according to comScore data.
Apple holds 28% of the UK smartphone market, with 8.6 million users, but Samsung is rapidly gaining on it after more than doubling its market share from 11.2% to 24%, based on data for the three months ending October 2012.
BlackBerry maker Research in Motion (RIM) came in third with a 15.2% share, while HTC was in fourth place with a 15% share, according to data from the comScore MobiLens service.
The research found that Spain has the highest smartphone penetration in Europe, with 63.2% of users having a smartphone, compared to a smartphone penetration of 62.3% in the UK.
Smartphone penetration has ballooned by 14.2 percentage points year on year in the UK for the quarter ending October.
Google's Android operating system is continuing to extend its lead over its Apple rival after increasing its UK market share by 12.4 percentage points.
Out of the 30.9 million smartphone owners in the UK, nearly half (46.6%) use the Android operating system, compared to 28% running on Apple’s iOS, which was boosted by a year-on-year growth of 1.5 percentage points.
RIM came in third in the operating system market with 15.2% share after a 2.5 percentage-point drop year on year.
The comScore research on mobile trends took in the top European markets, namely UK, France, Germany, Italy and Spain.Follow @mattchapmanuk
This article was first published on marketingmagazine.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Digital Marketing Co-ordinator AF Selection Up to £25,000, Birmingham, West Midlands
- Digital Account Manager Source £150 - £180 per day, London
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned