Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Iris lands integrated Mini ad account
By Ian Darby, campaignlive.co.uk, Monday, 17 December 2012 11:02AM
Mini, the BMW-owned car marque, has consolidated its integrated account into Iris.
Mini... has appointed Iris
The win unites the £6 million advertising account previously handled by WCRS with the direct marketing business that was overseen by Lida.
Iris won the business following a pitch process co-ordinated by the AAR. Other agencies involved include paired shops Dare and Elvis, Profero and EMO, and The Corner and An Abundance. WCRS repitched as part of a wider Engine Group offer. Lida had been knocked out of the process at an earlier stage as part of the M&C Saatchi Group.
RFIs were initially issued to agencies in July but the pitch process was put back by a month in September.
Recent advertising for the brand includes WCRS’ "mini orchestra" film that celebrated the Olympic Games by bringing together the London Philarmonic Orchestra to play God Save the Queen using car horns.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Brand Manager Stopgap £30000 - £40000 per annum, Kent
- Executive Creative Director - London ASG £100,000 - £130,000, Lonon
- Insight & Brand Manager Stopgap £50000 per annum, London
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
