Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Colombian Government "Operation Bethlehem" by Lowe SSP3
Campaign Work, Monday, 17 December 2012 02:15PM
Colombian Government "operation Bethlehem"
In a follow-up to the award-winning "rivers of light" campaign aimed at persuading fighters from the Revolutionary Armed Forces of Colombia to demobilise, Lowe SSP3 has created "Operation Bethlehem".
The agency learned from military intelligence reports that the guerrilla fighters were being moved around the region to prevent desertion, so it created a Christmas campaign to show them a path to a safe place. After the army identified five strategic areas, beacons of light were placed in key town plazas or other safe places as part of the campaign.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
- Head of Planning David Thatcher Recruitment to 120k + benefits, London or Reading
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
