Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
MBA wins foreign exchange client
By Maisie McCabe, campaignlive.co.uk, Tuesday, 18 December 2012 11:02AM
Easy-forex, the foreign exchange dealing platform, has appointed integrated creative agency MBA as its first global advertising agency.
Easy--forex: appoints MBA as its first global advertising agency
MBA will create Easy-forex.com’s global marketing activity and, although campaigns are expected to be digitally led, it is thought that MBA will also look at TV and other media.
It is understood that Easy-forex.com has not had a global creative agency before and has previously worked with agencies on an ad-hoc basis for national campaigns, or has developed its own marketing in-house.
Easy-forex's previous advertising includes outdoor ads on the London Underground featuring cartoon symbols with speech bubbles, with the tagline, "Money talks... and we’ll help you listen".
James Middlehurst, managing partner at MBA, said: "The world of armchair trading has grown a huge amount over the last few years and Easy-forex has one of the most intuitive platforms in the market.
"We have the opportunity now to work on a powerful and enduring brand position that will help take them to the next level.
Easy-forex.com has offices in more than 160 countries including London, Limassol in Cyprus, Warsaw in Poland, and Sydney and Melbourne in Australia.
Easy-forex.com, which has been operating since 2003, allows customers to start trading in foreign currency on the web or on mobile devices for $25 (£15.44).
Follow @MaisieMcCabe
This article was first published on campaignlive.co.uk
Related articles
- Roundtable Discussion - Integration for all
- Don't think agency, think digitally
- Stephen Maher: How the Olympic spirit can help get us out of recession
- Will British banking brands ever fully regain consumer trust? The Marketing Society Forum
- National Trust calls review of DM account
- HuffPo launches UK advertising pitch
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Sales Support Exec (Online Hospitality) Digital Gurus £20000 - £25000 per annum, City of London
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
