The Daily Telegraph dominates quality sector says NRS data
By John Reynolds, mediaweek.co.uk, Wednesday, 19 December 2012 12:35PM
The Daily Telegraph has reported the biggest daily readership across print and web in the quality sector, boasting an overall daily readership of 1.89 million, according to the latest round of audited readership figures.
The National Readership Survey Print and Digital Data (NRS PADD) gives a breakdown of daily UK reading habits of national print and digital newspapers. The data covers the period October 2011 to September 2012.
The figures reveal that The Daily Telegraph won out in the quality sector, with an average daily readership of 1.89 million.
This was split between 1.39 million print readers and 552,000 digital readers. The number discounts duplication across the two brands.
The result should prove pleasant reading for executives at The Daily Telegraph, which, while it has a higher UK circulation than its rivals, does not have the international reach of The Guardian website.
Second-placed in the quality sector, according to NRS, is The Guardian, which has an overall daily readership figure of 1.58 million. This is split between 1.06 million print readers and 595,000 digital readers, minus the duplication.
Third-place in the quality sector goes to The Times, with a combined readership of 1.34 million. This is split between 1.31 million print readers and 35,000 daily visitors, minus duplication, to The Times website, which is behind a paywall.
The Independent is fourth-placed, with a combined readership of 664,000, split between 506,000 print readers and 162,000 daily visitors to the Independent's website, minus duplication.
This article was first published on mediaweek.co.uk
- Creative Designer & Visualiser Blue Skies Marketing Recruitment £24000 - £32000 per annum, Windsor
- Presentation Specialist Blue Skies Marketing Recruitment £30000 - £35000 per annum, Windsor
- Media Comms Planning Director - Ents account Lipton Fleming Ã‚£45000 - Ã‚£55000 per annum + benefits, London
- Digital Project manager, Digital Agency, Ã‚£35K Source Ã‚£30000 - Ã‚£35000 per annum, London
- Copywriter & Visualiser Blue Skies Marketing Recruitment £27000 - £32000 per annum, Windsor
- Freeview launches singing toys campaign
- In pictures: Campaign Media Awards 2014
- King backs new Candy Crush game with global ad push
- Campaign Viral Chart: Sainsbury's Christmas ad tops the table
- Sainsbury's calls £60 million media review
- Brands use social media to congratulate F1 champion Lewis Hamilton