Radio sponsorship and promotions rise 8% in 2012
The relaxation of the broadcasting code is starting to boost the coffers of UK radio, with revenues for sponsorship and promotions up 8.1% in 2012, according to new figures from the Radio Advertising Bureau (RAB).
The increase in the previously unavailable S&P spend equates to around £8m, and is expected to grow further in 2013 as brands look for deeper and broader engagement with customers.
Some of the year’s most successful S&P campaigns have included Coca Cola's Olympic Torch Relay campaign running across Bauer and Global stations, Weight Watchers' campaign on Bauer's Place portfolio, the XFM Naked Breakfast, and Tesco's campaign on Absolute Radio.
The S&P rises comes on top of an expected rise of more than 4% for radio revenue growth, according to RAB estimates.
Simon Redican, managing director of the RAB, told Media Week, "This is great news and it's all new money.
"Advertising solutions are being integrated seamlessly into programming, greatly enhancing the listener experience. We are also harnessing new platforms to deliver all advertiser objectives from brand building to activation. This reinvigoration of our traditional strength in beyond-the-spot solutions, is behind this impressive revenue growth"Follow @DurraniMix
This article was first published on mediaweek.co.uk
- Senior Account Manager Purple Consultancy £35000 - £38000 per annum, London
- Account Executive AF Selection £18,000 - £23,000, West Midlands
- Marketing Co-ordinator AF Selection £20,000 - £25,000, South Manchester
- Online Communication Executive Salt £30000 - £250000 per annum, West London
- ART DIRECTOR - INTEGRATED AGENCY - LONDON - £70K Salt £70000 per annum, City of London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Doctor Who online game gets kids coding
- Blinkbox readies campaign to promote its cinema links
- Philips launches juicer video campaign with Louis Smith