Gocompare hires Stephen Hawking to save nation from Gio Compario

By Matthew Chapman, campaignlive.co.uk, Wednesday, 02 January 2013 11:28AM

Gocompare.com is bringing out an ad that shows theoretical physicist Stephen Hawking creating a black hole to save the nation from annoying tenor Gio Compario.

Gocompare: Stephen Hawking-created black hole features in latest ad

The latest execution in the ‘Saving The Nation’ campaign kicks off with the former Lucasian Professor of Mathematics at Cambridge University giving a lecture on how he has "finally calculated and formulised the exact conditions needed to generate a super massive black hole".

After an audience member asks what Hawking will do with his discovery, the ad cuts to Gio Compario being sucked into a black hole.

Dare created the ad and media planning and buying has been handled by Carat.

Hawking said: "I confess I am a fan of the Gocompare.com adverts, but I am also an opera fan, so I was delighted to be given the opportunity to help save the nation and silence Gio. I hope the public find it as funny as I did."

The execution is drawing attention to the comparison website’s claim that it can save people up to £299 on their car insurance.

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This article was first published on campaignlive.co.uk