Campaign Viral Chart: 2012 hangs on a while longer
By Sarah Johnson, campaignlive.co.uk, Friday, 04 January 2013 09:00AM
Google and YouTube's reviews of 2012 dominate this week's viral chart, with Fiat taking third place with its rap about motherhood.
London 2012 highlighted in Google's annual review
The past week’s most recommended video with 195,848 shares is Google’s ‘Zeitgeist 2012: Year in Review’, which recaps major global events such as the Olympics, the Arab Spring and Felix Baumgartner’s jump from space.
In a similar but more light-hearted vein, Google’s video-sharing site YouTube looks back at what was popular in 2012 by creating a new video for smash song ‘Gangnam Style’.
In third place, Fiat takes off the rap music video format with ‘The Motherhood featuring Fiat 500L’. Produced by Rubber Republic, the car gets substantial screen time as a woman sums up life with children with lines such as "I’m expressive, I express all the time because the doc said to not breastfeed is a crime".
To view the most-shared viral ads from previous weeks visit the Brand Republic viral video board on Pinterest.
The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.
Ads launched more than 30 days ago are not included.
1. Google 'Zeitgeist 2012: Year In Review' by Whirled195,848 shares this week All time: 604,719 shares
|
2. YouTube "Rewind YouTube Style 2012" by Seedwell73,257 shares this week All time: 1,230,304 shares
|
3. Fiat 'The Motherhood feat. Fiat 500L' created by Rubber Republic37,240 shares this week All time: 164,750 shares
|
4. Samsung/ Disney 'Wreck-it Ralph Challenge' created by Feref/Starcom26,734 shares this week All time: 80,462 shares
|
5. SPCA 'Meet Porter. The World's First Driving Dog.' by DraftFCB15,092 shares this week All time: 573,855 shares
|
6. Campofrio 'El Curriculum de Todos' by McCann Erickson7,750 shares this week All time: 222,192 shares
|
7. Victoria's Secret 'Deck the Halls' created by Madoff Productions6,824 shares this week All time: 206,063 shares
|
8. Samsung 'Samsung Galaxy Note II - Office Upgrade' by 72 And Sunny4,830 shares this week All time: 8,984 shares
|
9. Kia 'Optima Blake Time Travels' by David&Goliath, El Segundo, USA3,609 shares this week All time: 28,951 shares
|
10. Ford Europe 'SNOWKHANA ONE' by Content Factory3,249 shares this week All time: 20,357 shares
|
Follow @brproducers
This article was first published on campaignlive.co.uk
Related articles
- Campaign Viral Chart: Google dominates top 10
- Campaign Viral Chart: Pepsi Max stays on top
- Campaign Viral Chart: Dove men let their hair down
- Campaign Viral Chart: Nascar's Jeff Gordon takes a test drive
- Campaign Viral Chart: Harlem shake spoofs dominate chart
- Campaign Viral Chart: Zuckerberg and Gates line up to get kids coding
- Campaign Viral Chart: Google smashes the competition
- Campaign Viral Chart: David Beckham rises to the top chased by viral hit Sweet Brown
- Campaign Viral Chart: David Beckham H&M spot takes third place
- Campaign Viral Chart: Diet Coke 'hunk' rides out Super Bowl rush
- Campaign Viral Chart: Cristiano Ronaldo leads Nike's viral ad hat-trick
- Think BR: Microsoft signals break with digital media's past
- Top 10 Christmas ads 2012, as voted by mums
- Think BR: What are the supermarkets serving up for Christmas?
- Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)
- Campaign Viral Chart: Bond tops chart for Coke Zero
- Campaign Viral Chart: Brad Pitt's perfume spot overpowered by Red Bull skydive
- Campaign Viral Chart: Facebook debuts as social network reaches 1bn users
Additional Information
Campaign Jobs
- Senior Account Director Purple Consultancy £55000 - £65000 per annum, London
- Senior Account Manager Purple Consultancy £34000 - £40000 per annum, London
- Senior Account Manager Purple Consultancy £38000 - £45000 per annum, London
- Forward Thinking Senior Digital Project/ Account Manager Purple Consultancy £38000 - £45000 per annum, London
- Account Director Purple Consultancy £45000 - £52000 per annum, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
