Marmite offers public chance to vote on Oxford Street lights switch-off
By John Reynolds, marketingmagazine.co.uk, Friday, 04 January 2013 10:18AM
Marmite is offering the public the chance to vote on when to switch off the Oxford Street Christmas lights this weekend, in a novel marketing initiative.
The initiative plays on the love/hate it theme of the Unilever-owned brand.
Fans will be asked to vote on the Marmite Facebook hate page if they want to see the display switched off earlier than planned.
Unilever will be posting a series of posts on the page, asking members of the public what time they would like them turned off on Sunday, January 6.
The more "likes" the page gets, the earlier the lights will be switched off.
Normally, the lights would be turned off at 11.30am. For every 100 "likes", the Unilever brand gets on its Facebook hate page, they will go off 30 minutes earlier.
In October last year, it was announced that Marmite was to sponsor the Oxford Street Christmas Lights for the first time, central to which was a "love it or hate it" interactive display.
The spread created a series of Christmas characters, including elves and a Father Christmas, out of lights.
These lined Oxford Street from Poland Street to Marble Arch, flashing in certain sequences to create an animated effect.Follow @johnreynolds10
This article was first published on marketingmagazine.co.uk
- Senior Brand Manager EMR | Specialist Marketing Recruitment £50000 - £70000 per annum, London
- Account Executive AF Selection £16000 - £18500 per annum, Warwickshire
- Midweight/Senior Designer Tomorrow Recruitment £28000 - £40000 per annum, London
- ACCOUNT DIRECTOR LOOKING FOR MORE CREATIVE FOCUS? Barker Graves Up to £45k + benefits, Central London
- Senior Account Manager Purple Consultancy £38000 - £43000 per annum, London
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Black horse returns in new Lloyds Bank campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy
- Ogilvy & Mather's radio work for Dove 'reduces Cannes jury to tears'