Ella's Kitchen launches first multi-channel TV campaign
By John Reynolds, campaignlive.co.uk, Monday, 07 January 2013 09:01AM
Ella's Kitchen is launching its first multi-channel TV campaign today, on ITV, Channel 5 and several satellite channels.
The campaign, created by Billington Cartmell, will run for five weeks. The creative is based in the Ella’s Kitchen world and introduces each of the company’s product ranges by highlighting their benefits.
The ad adopts the brand’s fun and "kids first" approach, and features its latest key product launches – the first range of baby cereals and dairy products.
It features images of babies, selected via a competition on social media channels, enjoying Ella’s Kitchen foods. Parents were asked why, "My baby should be in #EllasTVad because...", and respond in the most creative way.
The company will also launch a Facebook campaign on 16 January, in which parents will have the opportunity to upload footage of their own baby into the ad. The activity will be supported by Facebook advertising and encourages parents to share the ad with friends, for the chance to win Ella’s Kitchen products.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Strategist, Top London Agency Direct Recruitment £45,000-£70,000, London (Greater)
- Social Media Strategist, London Direct Recruitment £40,000-£80,000, London (Greater)
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- Instagram partners with Omnicom to launch ad service in the UK
- WPP challenges Govt review
- Hovis appoints Mother to ad account