Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Ella's Kitchen launches first multi-channel TV campaign
By John Reynolds, campaignlive.co.uk, Monday, 07 January 2013 09:01AM
Ella's Kitchen is launching its first multi-channel TV campaign today, on ITV, Channel 5 and several satellite channels.
Ella's Kitchen: unveils its first multi-channel TV campaign
The campaign, created by Billington Cartmell, will run for five weeks. The creative is based in the Ella’s Kitchen world and introduces each of the company’s product ranges by highlighting their benefits.
The ad adopts the brand’s fun and "kids first" approach, and features its latest key product launches – the first range of baby cereals and dairy products.
It features images of babies, selected via a competition on social media channels, enjoying Ella’s Kitchen foods. Parents were asked why, "My baby should be in #EllasTVad because...", and respond in the most creative way.
The company will also launch a Facebook campaign on 16 January, in which parents will have the opportunity to upload footage of their own baby into the ad. The activity will be supported by Facebook advertising and encourages parents to share the ad with friends, for the chance to win Ella’s Kitchen products.
Follow @johnreynolds10
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Group Account Director - digital - financial brand - LONDON - £75k + bens Barker Graves Up to £75k + bens, Central London
- Account Manager - various accounts - up to £30k + bens Barker Graves Up to £30k plus bens, Central London
- SAE/Junior Account Manager Barker Graves £25-£26k, London
- Account Manager - Entertainment - South Bank - £30k + bens Barker Graves £30k + bens, Central London
- Digital Account Manager - website updates - up to £30k + bens Barker Graves Up to £30k plus bens, Central London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
