McDonald's begins 2013 with Chicken McBites drive
By John Reynolds, marketingmagazine.co.uk, Tuesday, 08 January 2013 08:00AM
McDonald's is launching a campaign to promote Chicken McBites, its first significant product launch of the New Year.
McDonald's: launching Chicken McBites campaign
The fast-food chain is rolling out a TV, outdoor and online push to flag up the small pieces of chicken, which come in a peppery coating.
Chicken McBites will be sold as part of the chain’s ‘Little Tasters Menu’, which comprises bite-sized offerings.
A TV ad, created by Leo Burnett, broke yesterday (Tuesday 7 January) and will be supported by digital elements including an online game, hosted on Mcdonalds.co.uk, along with digital competitions.
The product will be priced at £1.49 and remain on sale until 30 April. Chicken McBites are already sold in the US and Canada.
This article was first published on marketingmagazine.co.uk
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Account Executive - 2 years' experience Twist Recruitment £21 - £25000 per annum + benefits, West End
- Lead UX Designer Propel £40000 - £50000 per annum, City of London
- PPC Manager PFJ £30000.00 - £35000 per annum + excellent benefits, Brighton
- Senior Project Manager Blue Skies Marketing Recruitment GBP45000 - GBP50000 per annum, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
