McDonald's begins 2013 with Chicken McBites drive

By John Reynolds, marketingmagazine.co.uk, Tuesday, 08 January 2013 08:00AM

McDonald's is launching a campaign to promote Chicken McBites, its first significant product launch of the New Year.

McDonald's: launching Chicken McBites campaign

McDonald's: launching Chicken McBites campaign

The fast-food chain is rolling out a TV, outdoor and online push to flag up the small pieces of chicken, which come in a peppery coating.

Chicken McBites will be sold as part of the chain’s ‘Little Tasters Menu’, which comprises bite-sized offerings.

A TV ad, created by Leo Burnett, broke yesterday (Tuesday 7 January) and will be supported by digital elements including an online game, hosted on Mcdonalds.co.uk, along with digital competitions.

The product will be priced at £1.49 and remain on sale until 30 April. Chicken McBites are already sold in the US and Canada.

This article was first published on marketingmagazine.co.uk

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