MediaCom's Karen Blackett voices apprenticeship radio ad
By Teresa Fitzherbert, campaignlive.co.uk, Tuesday, 08 January 2013 11:53AM
Karen Blackett, chief executive of MediaCom, has voiced a radio ad for the National Apprenticeship Service (NAS).
The campaign is intended to encourage more employers to recruit apprentices by focusing on their quality and how they can help businesses to grow. It also highlights the £1,500 grant available to employers with fewer than 1,000 employees who take on an apprentice between the ages of 16-24.
Blackett praises apprentices for helping to "future proof" MediaCom's business in one of the ads.
The NAS said it chose MediaCom because of the agency's ongoing commitment to apprenticeships. The WPP-owned agency launched an apprenticeship programme in July 2012 with the help of the NAS, which saw it take 10 young people into the agency’s London office.
Blackett said: "Apprenticeships provide a great opportunity to bring enthusiastic young people in to a business and train them with the skills that exactly meet the organisation’s needs. We were keen to take part in the adverts as we want to help other employers to understand the many benefits to taking on apprentices.
The campaign was created by London Creative and the media was planned and bought by M4C.
The ads will be broadcast to an estimated 25 million people on national and regional radio stations during January and February. A film showing the making of the adverts and the employers featured can be seen at www.apprentice.tv.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Media Planner/Buyer Stonor £35,000 - £40,000 plus bonus and benefits, Bedfordshire / Buckinghamshire / Hertfordshire
- Head of Marketing & Sales Nu Creative Talent negotiable, London
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review
- Domino's Pizza launches TV ad for cheese and smokey bacon stuffed crust
- Hovis appoints Mother to ad account