ISBA welcomes coalition Mid-Term Review

By Gemma Charles, marketingmagazine.co.uk, Wednesday, 09 January 2013 11:30AM

ISBA has hailed the coalition’s Mid-Term Review an ‘”encouraging start to the New Year” for brands, as it recognises industry efforts to curb unsuitable marketing to children.

Mid-Term Review: launched by David Cameron and Nick Clegg

Mid-Term Review: launched by David Cameron and Nick Clegg

The review, launched by of the prime minister and deputy prime minister on Monday, highlights Government’s work with the Advertising Standards Authority (ASA) in a section called 'Building a Better Society'.

Ian Twinn, director of public affairs at the advertiser body, said: "Advertisers will take encouragement from the welcome acknowledgement by the PM and DPM of the work the whole industry is doing to help protect children from inappropriate advertising. We give our full support to our independent regulator, the ASA."

Twinn also highlighted the Digital Adwise Parent Pack, established to raise awareness among parents of the advertising children may encounter in the digital landscape, as another way that industry was addressing concerns.

This article was first published on marketingmagazine.co.uk

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